As a part of the site selection process, an SKR Franchise support team will help the franchisee assess and select an appropriate site. SKR will provide a defined process and format based on which the site selection shall be done. This will be done keeping in mind major traffic generators and location specific financial viability models. SKR would provide maximum 3 full days.
SKR will provide ongoing training to franchisees and store managers on new processes and systems that improve restaurant profitability. The staff will also undergo rigourous training on all relevant systems and processes to ensure excellence in execution. This training will be spearheaded by an Executive Chef certified by Chef Sanjeev Kapoor and a Restaurant Manager trained by SKR. This training will be supplemented by soft-skills training by SKR.
To ensure consistency of the brand experience, SKR will train and provide an Executive Chef and a restaurant Manager. They will be posted in the city of the brand’s location and will be part of SKR’s payroll, the reimbursement of which will be done by the franchisee. The Executive Chef will undergo a training and certification process designed by Chef Sanjeev Kapoor. The restaurant Manager will be trained in restaurant management, operations, sales and marketing.
SKR will provide brand guidelines and advertising templates along with training as part of local marketing support.
Based on information provided, SKR will analyze local purchasing power parity in relation to projected restaurant cost parameters to develop pricing with a goal to maximise profitability.
SKR, over a period of time, has built a network of vendors across the country that supplies the necessary equipment and materials needed for setup of the restaurant brand at competitive price points. SKR will extend the benefits of nationally governed alliances to the franchisee. Training will be provided on optimal inventory management and procurement methods.
SKR will provide software that integrates point of sale, human resources management, order management, sales/revenue management, purchasing and inventory management, marketing process management in a progressive touch screen user interface. SKR will also provide a customer relationship management solution that is based on loyalty points to attract repeat customers. Digital tablets for order process and free Wi-Fi for guests is also a part of the overall solution.
SKR will provide a design manual that provides guidelines on setup of the restaurant brand. To ensure standardisation of the restaurant brand, all site designs will have to be approved by SKR’s projects team. If required, SKR will provide the franchisee with a list of preferred architects that provide services at competitive price points.
SKR will assess business volume and workflow structure to design an ergonomic space that maximises kitchen staff efficiency.
SKR will provide regional heads to support franchisees on reaching 5 outlets in the region. They will travel periodically to the restaurants and guide the franchisee on top-line and bottom-line improvement. Apart from the above, even individual franchisees will be provided periodical support on all fronts.
SKR will publish a monthly balance score card that rates franchisees based on performance parameters such as customer satisfaction and operational efficiency. As part of the business performance overview and continued business support, the balance score card will be discussed with the franchisee.
Keeping in line with the values and culture of the organisation, SKR will actively seek and recognise excellence in delivery of brand promise and business performance. All franchises as well as equity restaurants are governed by the same set of parameters.
As part of SKR’s corporate governance and in order to ensure the highest standards of service levels as well as adherence to brand guidelines, SKR will perform a monthly mystery customer audit as well as an operational health audit.
To help run the business most effectively, SKR will provide training that enables the franchisee to review and optimise the business leveraging the software, systems and standard operating procedures (SOPs).