As a part of the site selection process, an SKRPL Franchise Business Support Manager will help the franchisee assess and select an appropriate site. SKRPL will provide a defined process and format based on which the site selection shall be done. This will be done keeping in mind major traffic generators and location specific financial viability models. SKRPL would provide 3 full day visits to the city for location search by the Franchise Business Support Manager.
SKRPL will provide ongoing training to franchisees and store managers on new processes and systems that improve restaurant profitability. The staff will also undergo rigorous training on all relevant systems and processes to ensure excellence in execution. This training will be spearheaded by an Executive Chef certified by Chef Sanjeev Kapoor and a Restaurant Manager trained by SKRPL. This training will be supplemented by soft-skills training by SKRPL.
To ensure consistency of the brand experience, SKRPL will train and provide an Executive Chef and a restaurant General Manager.They will be posted in the city of the brand’s location and will be part of SKRPL’s payroll; the reimbursement of which will be done by the franchisee. The Executive Chef will undergo a training and certification process designed by Chef Sanjeev Kapoor. The General Manager will be trained in restaurant management, operations, sales and marketing.
SKRPL will provide brand guidelines and advertising templates along with training as part of local marketing support.
Based on information provided, SKRPL will analyze local purchasing power parity in relation to projected restaurant cost parameters to develop pricing with a goal to maximize profitability.
SKRPL has built a network of vendors across the country that supplies the necessary equipment and material required for setup of the restaurant brand at competitive price points. SKRPL will extend the benefits of a nationally governed alliance to the franchisee. Training will be provided on optimal inventory management and procurement methods.
SKRPL will provide software that integrates point of sale, human resources management, order management, sales/revenue management, purchasing and inventory management, marketing process management in a progressive touch screen user interface.
SKRPL will provide a design manual, which provides guidelines on setup of the restaurant brand. To ensure standardization of the restaurant brand, all site designs will have to be approved by SKRPL. If required, SKRPL will provide the franchisee with a list of preferred architects that provide services at competitive price points.
SKRPL will assess business volume and workflow structure to design an ergonomic space that maximizes kitchen staff efficiency.
SKRPL will provide regional heads to support franchisees on reaching 5 outlets in the region. They will travel periodically to the restaurants and guide the franchisee on top-line and the bottom-line improvement.
SKRPL will publish a monthly balance score card that rates franchisees based on performance parameters such as customer satisfaction and operational efficiency. As part of the business performance overview and continued business support the balance score card will be discussed with the franchisee.
Keeping in line with the values and culture of the organization, SKRPL will actively seek and recognize excellence in delivery of brand promise and business performance. All franchises as well as equity restaurants are governed by the same set of parameters.
As part of SKRPL’s corporate governance and in order to ensure the highest standards of service levels as well as adherence to brand guidelines, SKRPL will perform a monthly mystery customer audit as well as an operational health audit.
To help run the business most effectively, SKRPL will provide training that enables the franchisee to review and optimize the business leveraging the software, systems and standard operating procedures (SOPs).